The purpose of the study is to analyze the legal framework and its implementation in protecting tourists against unfair business practices in the tourism sector, as well as the mechanisms available for resolving disputes when tourists suffer losses caused by tourism business actors. This research uses a normative-empirical legal research method using statutory, conceptual, and empirical approaches. The results of the study showed that tourist protection is regulated under Law Number 10 of 2009 concerning Tourism, Law Number 8 of 1999 concerning Consumer Protection, and several regional regulations, which generally govern the rights of tourists and the obligations of business actors. Nevertheless, the realization of legal protection for tourists has not been fully effective. This is due to the absence of specific regulations governing complaint mechanisms, compensation standards, and safeguards against unfair business practices, such as fraud, overpricing, and the provision of misleading information. Alternative Dispute Resolution may be pursued through both litigation and non-litigation mechanisms, including settlement through the Consumer Dispute Settlement Agency (BPSK). However, practically, mediation is more frequently utilized, which often fails to create a sufficient deterrent effect for business actors. Therefore, more effective regulations, enhanced supervision, and more effective tourist protection mechanisms are needed to ensure legal certainty, justice, and adequate protection for tourists in the tourism sector.